The art-world extravaganza Pacific Standard Time has been promoting itself with a series of odd-couple videos that have so far teamed John Baldessari with Jason Schwartzman and Anthony Kiedis with Ed Ruscha. Now it's design paired with hip-hop.
Ice Cube, who helped found the gangsta-rap pioneers NWA in the 1980s and has since settled into a more conventional show-business career, is shown in the latest PST promo pitch touring the Eames House in Pacific Palisades and praising the resourcefulness of the husband-and-wife design team. He also reveals that he studied "architectural drafting" before he got into music and names a few of his favorite landmarks around L.A., including the Forum in Inglewood and the Watts Towers. Thanks to some leaked images, rumors about the Ice Cube PST campaign had been circulating online for a couple of months.
See the video, produced by music-video director Dave Meyers, after the jump. Along with some photographs, it'll go up on the PST website on Thursday.